About the Client

Our client is a forward-thinking company operating in the crypto, fintech, and blockchain industries, dedicated to delivering cutting-edge financial solutions. With a strong foothold in both B2B and B2C markets, they are looking for a dynamic marketing leader to establish and drive a global marketing presence while ensuring compliance with regulatory frameworks.

Role Overview

This is an opportunity to take on a strategic leadership role in a rapidly evolving industry. As Chief Marketing Officer, you will craft and implement scalable, data-driven marketing strategies that fuel user acquisition, brand growth, and business expansion. You will work cross-functionally with product, sales, and compliance teams to align marketing initiatives with business objectives and market trends.

The ideal candidate is an experienced marketing executive with expertise in crypto and fintech markets, a passion for data-driven decision-making, and a strong ability to build and lead high-performing teams.

Key Responsibilities

• Develop and execute a global marketing strategy that enhances brand visibility and drives growth in both B2B and B2C verticals.
• Manage and grow the marketing team, fostering innovation, collaboration, and professional growth.
• Oversee and refine multi-channel marketing efforts, including SEO, affiliate marketing, paid media, content marketing, PR, event marketing, and branding.
• Utilize competitive analysis tools and data-driven insights to track marketing performance, optimize campaigns, and improve conversion rates.
• Drive customer acquisition, engagement, and retention efforts, ensuring marketing initiatives have a measurable impact.
• Build and maintain strategic partnerships with marketing influencers, agencies, and key stakeholders.
• Ensure all marketing efforts adhere to regulatory requirements (e.g., GDPR, MICA), integrating compliance into campaign structures.
• Identify emerging market trends, traffic sources, and new opportunities to maintain a competitive advantage.
• Act as a key member of the leadership team, contributing to high-level business decisions and growth initiatives.

What We're Looking For

• Minimum of 3 years in a senior marketing role within crypto, fintech, or blockchain industries.
• Strong track record in creating and executing successful multi-channel marketing campaigns with demonstrable ROI.
• Expertise in both B2B and B2C marketing, understanding unique strategies for each audience type.
• Familiarity with compliance regulations in fintech and crypto industries, ensuring all marketing efforts align with legal frameworks.
• Hands-on experience with marketing analytics and competitive intelligence tools (Google Analytics, PowerBI, etc.).
• Leadership experience in growing and managing high-performing global marketing teams.
• A proactive approach to identifying new market opportunities and optimizing customer acquisition funnels.
• Strong understanding of SEO, PPC, in-app marketing, affiliate programs, and branding strategies.
• Deep understanding of blockchain and cryptocurrency markets, with the ability to align marketing efforts with industry developments.
• Fluent English is required (additional language skills, such as Russian, are a plus).
• An established industry network of marketing professionals, influencers, and agencies is a strong advantage.

Key Soft Skills

• Leadership & Team Management – Ability to inspire, guide, and develop teams for high performance.
• Strategic Thinking – Skilled in long-term planning and market differentiation strategies.
• Effective Communication – Clear, persuasive communication skills across internal and external stakeholders.
• Crisis & Risk Management – Proven ability to navigate high-pressure situations and regulatory challenges.
• Cross-functional collaboration – Experience in working closely with product, sales, and compliance teams for holistic campaign execution.

What’s in It for You?

• Competitive Salary & Bonus Structure (including 13th, 14th, and 15th salary).
• Healthcare & Insurance for personal well-being.
• Training & Professional Growth Opportunities to enhance industry expertise.
• Flexible Work Arrangements – Option to work remotely or from a modern office in Riga.
• A dynamic, fast-paced environment at the forefront of the fintech and crypto revolution.

If you're a passionate marketing leader eager to shape and scale the global presence of a high-growth fintech company, apply now!