About the Client

Our client is a fast-growing company in the digital social casino and crypto entertainment space. They're launching a brand-new platform targeting the global B2C market and are looking for a visionary creative leader to drive all things brand and content.

Role Overview

As Creative Lead (Art & Copy), you’ll be responsible for building a brand identity from the ground up—defining tone of voice, visual language, and content systems that scale. This is a hands-on role where you’ll lead creative direction, manage internal and external teams, and ensure high-volume output across channels, all while keeping brand integrity and user experience top of mind.

Key Responsibilities

• Define and develop a full brand identity (tone, visuals, values)

• Build a scalable content system across 3 tiers: always-on, campaign-based, and reactive content

• Craft storytelling that stands out in competitive B2C markets

• Partner with Head of Marketing and cross-functional teams (SMM, product, performance)

• Hire and manage creative resources: designers, writers, agencies

• Own and approve all final creative output

• Build end-to-end processes for creative: brief → concept → production → review → publish

• Balance speed and quality for high-volume campaigns

• Define what stays in-house vs. what gets outsourced

• Align creative output with product UX, media strategy, and user journey

• Ensure consistent messaging across paid, organic, and in-app experiences

• Support performance goals with creativity that converts

Requirements

• 5–8 years of experience in creative/art/copy roles, ideally in B2C industries like gaming, crypto, gambling, or dating

• Exceptional copywriting and conceptual thinking in English (Russian is a strong plus)

• Proven experience launching brands from scratch or leading major rebrands

• Track record of managing creative teams and delivering high-performance content

• Portfolio showcasing brand-building, storytelling, and strategic campaigns

Key Soft Skills

• Bold, strategic thinker with strong creative intuition

• Comfortable operating in ambiguity and scaling creative processes

• Fast-moving, execution-focused, and detail-oriented

• Collaborative leader who can align teams across functions

• Curious, self-directed, and passionate about disruptive industries

What We Offer

• Fully remote position

• Opportunity to build a brand from day one

• High ownership role with direct access to marketing and executive leadership

• Fast-paced, innovative team in a high-growth sector

Interview Process

• Intro chat with recruiter

• Interview with Head of Marketing + CEO

• Portfolio review

• Optional final with Founder

• Offer