About the Client

Our client is a fast-growing company in the digital social casino and crypto entertainment space. They're launching a brand-new platform targeting the global B2C market and are looking for a visionary creative leader to drive all things brand and content.

Role Overview

As Creative Lead (Art & Copy), you’ll be responsible for building a brand identity from the ground up—defining tone of voice, visual language, and content systems that scale. This is a hands-on role where you’ll lead creative direction, manage internal and external teams, and ensure high-volume output across channels, all while keeping brand integrity and user experience top of mind.

Requirements

• 
  Build the brand identity from scratch – tone of voice, visual style, brand principles

• Develop a structured content system: Always-On, campaign-based, and reactive content

• Lead content and creative direction – manage team and approve all final outputs

• Set up end-to-end creative processes – from briefing to publishing

• Collaborate cross-functionally to ensure consistent and performance-driven messaging across all channels

• Hire and grow the internal creative team and external partners (designers, copywriters, agencies)

• Align brand and creative strategy with product, marketing, and user experience goals

• Ensure creative output supports growth KPIs and user engagement metrics

• Maintain brand consistency across all touchpoints, including paid media, social, and in-app experiences

Key Soft Skills

• Bold, strategic thinker with strong creative intuition

• Comfortable operating in ambiguity and scaling creative processes

• Fast-moving, execution-focused, and detail-oriented

• Collaborative leader who can align teams across functions

• Curious, self-directed, and passionate about disruptive industries

What We Offer

• Fully remote position

• Opportunity to build a brand from day one

• High ownership role with direct access to marketing and executive leadership

• Fast-paced, innovative team in a high-growth sector

Interview Process

• Intro chat with recruiter

• Interview with Head of Marketing + CEO

• Portfolio review

• Optional final with Founder

• Offer

Apply in 2 min to join this innovative fintech company and lead the transformation of HR operations in the crypto industry!