About the Client
Our client is an international, fast-growing company in the digital social casino and crypto entertainment space. They are building a new platform for a global B2C audience, with a focus on high-impact creative and performance marketing. The team is remote, skilled, and focused on growth.

Role Overview
As Creative Director, you’ll take ownership of building a new brand from the ground up—defining its tone of voice, visual identity, and creative systems. This role combines hands-on content creation and leadership, overseeing both art direction and copy. You’ll manage a creative team, collaborate across functions, and deliver high-volume campaigns that support user acquisition and engagement.

Key Responsibilities

• Build brand identity, including voice, visuals, and core principles
• Develop scalable content systems: always-on, campaign-based, and reactive
• Lead and grow the creative team (writers, designers, external partners)
• Oversee all creative output and maintain brand consistency
• Define and manage production workflows from concept to publish
• Align creative with performance marketing, product, and user journey
• Support KPIs with high-performing, engaging content

Requirements

• 5-8 years in creative, copy, or art direction roles (B2C preferred)
• Proven experience building brands from scratch or leading rebrands
• Strong conceptual copywriting and storytelling skills in English
• Experience in gaming, gambling, crypto, or other high-risk industries
• Portfolio showing ability to scale creative across multiple channels

Key Soft Skills

• Bold and strategic thinker
• Comfortable with ambiguity and fast-changing priorities
• Hands-on and process-oriented
• Independent, yet highly collaborative
• Passionate about disruptive industries

What We Offer

• Fully remote work with global team flexibility
• High-impact role with ownership from day one
• Direct collaboration with executive leadership
• Opportunity to build and scale a brand from scratch