About the Client
Our client is a global B2B provider of comprehensive iGaming platforms, offering solutions across casino and sportsbook domains. They specialize in white-label and turnkey launches, sports betting, casino platforms, payments, and affiliate tools. With a strategic presence in Latin America, Africa, Asia, Europe, and beyond, they are committed to delivering robust and localized product offerings.

Role Overview
As Head of Marketing B2B, you will take charge of positioning the company as a recognized platform provider in the iGaming industry. The role is hands-on: you will design and execute marketing campaigns, manage press and media outreach, and ensure the company’s presence at key industry events. You will also drive digital lead generation through SEO, Google Ads, LinkedIn Ads, and content marketing. This is a role for someone equally comfortable with strategy and execution.

Key Responsibilities

• Develop and implement a marketing strategy tailored to B2B growth in the iGaming industry

• Build and manage relationships with media, agencies, and PR partners

• Oversee event participation and organization (6–8 per year), ensuring strong representation of the company brand

• Run digital marketing activities hands-on: SEO, Google Ads, LinkedIn Ads, social media campaigns

• Ensure consistent and impactful brand messaging across channels

• Support Sales and Commercial teams by generating high-quality inbound leads

• Align closely with Product team to maximize visibility and lead relevance

• Monitor and analyze campaign performance, providing actionable insights

Requirements & Experience

• Proven experience in B2B marketing within iGaming

• Strong expertise in digital marketing, analytics and lead generation

• Background in event marketing and PR

• Readiness to work hands-on (not only manage, but also execute campaigns)

• Excellent communication skills in English (Spanish a plus)

• Willingness to travel to conferences and industry events

Key Soft Skills

• Proactive and energetic, comfortable representing the company at industry forums

• Analytical mindset with the ability to measure ROI and optimize campaigns

• Adaptable, able to work in a small, agile marketing team

What We Offer

• Opportunity to lead marketing for a growing international iGaming company

• Professional growth in a B2B-focused environment

• Flexible work arrangements: Cyprus preferred, remote within Europe possible.

• Frequent participation in international industry events