Chief Brand & Marketing Officer (Fintech)
Take the lead in brand & marketing - apply now! 🔥
About the Client
Our client is an international B2B provider in the fintech and payments industry. The portfolio includes acquiring, processing and white-label gateway solutions, digital banking products, and new initiatives in digital finance. The company operates across global markets and is actively investing in brand and marketing development on an international scale.
Role Overview
You will be responsible for building brand architecture, defining positioning, and developing marketing that directly drives business growth. The main focus is to create a global strategy, lead branding and rebranding projects, and support go-to-market initiatives for new products.
Key Responsibilities
Develop and implement a global brand and marketing strategy
Define brand architecture and positioning across international markets
Build go-to-market strategies for new products
Oversee branding and rebranding projects in collaboration with agencies
Develop visual identity and communication strategy
Segment target audiences and create relevant marketing messages
Manage relationships with agencies and external partners
Work closely with sales and product teams to support business objectives
Establish marketing KPIs and ensure performance tracking
Build and develop the marketing team
Requirements & Experience
5+ years of experience in brand strategy and global marketing (B2B / fintech / tech)
Proven track record in launching, scaling, or transforming brands
Strong skills in strategic planning and brand architecture
Experience leading rebranding projects and working with agencies
Deep understanding of the B2B model and corporate sales
Key Soft Skills
Strategic mindset with focus on results
Ability to connect creativity with business goals
Strong communication and leadership skills
Balance between strategic vision and hands-on execution
What We Offer
Opportunity to build brand and marketing on a global level
Participation in large-scale strategic projects
Work with international markets and innovative products
Direct impact on company growth and business development
- Department
- Join Marketing and Growth
- Role
- Head of Marketing / CMO - Chief Marketing Officer
- Locations
- Berlin
- Remote status
- Fully Remote
- Compensation Package
- TBD
About Evotym
Evotym is dedicated to building exceptional teams for growing companies.
As a leading Fintech Staffing and Recruitment agency, we connect top-tier talent with Fintech companies, driving their success and growth. Our expertise in the sector allows us to understand its unique challenges and opportunities, ensuring we match the best-fit candidates with our clients.
Join us and be part of a dynamic team and make an impact in the fintech industry.Â